A Great Digital Marketing Planning Framework… SOSTAC

In today’s age, effective marketing strategies are essential for businesses to stay ahead of the competition. With the rise of digital marketing, it has become increasingly important for organisations to have a solid plan in place to achieve goals. One such planning framework is SOSTAC by PR Smith, which provides a step-by-step approach to creating …

7 ways to use social media to build customer relationships & loyalty

Social media has revolutionised the way we communicate and interact for years. For businesses, it has become an essential tool for building and engaging with audiences. With so many social media platforms available today, it can sometimes be a little overwhelming trying to figure out how to use them to gain customer loyalty. In this …